Real Estate Staging

Real Estate Staging – The Art of Selling

What is Staging?

Staging is the process of preparing a property for sale. Your home is the single biggest investment you will ever own. Be sure to get the most from your investment when it is time to sell. Architectural features, custom detailing and floor space are all enhanced as a result of staging. Staged properties are viewed as well maintained homes and that brings value to the table when negotiating price.

STAGING IS A THREE STEP PROCESS

Step 1 – The Staging Consultation
Step 2 – The Prep Work
Step 3 – The Showcasing

Benefits of Staging

1. Staging secures equity

Staged properties sell for more than "as is" homes and with fewer days on the market

Gives the property an opportunity to garner the highest possible price during any market condition

2. A showcased property outshines the competition in every way

Provides the best photo opportunities for online and print

Allows the buyer to connect with the property immediately

Attracts the most potential buyers to the property, generating multiple qualified leads

Closes the door for price negotiations with regards to repairs, or upgrades

3.  Offers a buyer a “MOVE IN READY” home.

4. Real Estate Professionals will feel confident showing their buyers your property

 5. Buyers will take pride in their purchase and feel that they have received a good home for the value.

Where do you begin?

Preparing your property for sale involves all or part of cleaning, decluttering, minor repairs, substantial repairs, curb appeal and painting.

Showcasing is completed after all the prep work is finished and involves the proper placement of furniture, art work, addition of lighting and accessories which enhances the homes natural features and benefits.

When you’re thinking about buying a new home or, making a major transition, it is normal to feel more than a little overwhelmed with the process. There are so many small details that need tending to. Where do you begin?

The average homeowner greatly underestimates the time and resources required to prepare a property for sale. If you don’t want to overwhelm yourself, start to prepare your property for sale at least six months prior to the estimated list date. This will reduce stress, and make the process more enjoyable for the whole family.
We have created a series DIY Guides to enable you.

Coming Soon…

DIY Guide to Organizing - Purging, Sorting and Packing

DIY Guide to Real Estate Staging – the Art of Selling

DIY Guide to ECO Chic - Eco Staging, Green Design, Carbon Footprint

DIY Guide to Style Sense - Connect the Dots